Mission

Create a HAPPY working environment with kind and passionate creative people to make a difference. Always aim for the benefits of users and the community through marketing solutions with gifts, educational toy solutions, eco-friendly household product solutions, and comprehensive health care solutions.

Vision

To become Gia Long Group, always creating new trends for products through the combination of multi-materials, eco-friendliness, expanding and sustainably developing in the markets of Vietnam, the USA, Japan, Australia, Singapore, Indonesia, and Cambodia through the brands IKACHI, Happy Kibu, Toonykids.

Business Strategy “SUSTAINABLE HAPPINESS” 6P

Product – Pride – People – Place – Profit – Promotio

  • Product: Multi-material products – Personalization – Eco-friendly
  • Pride: Proud to be a socially responsible company
  • People:Sustainable happy individuals, always learning and developing IQ, AQ, CQ, PQ, EQ, BMI
  • Place:Markets (Enterprises – MT System – E-commerce – Preschool System)
  • Profit:Bringing benefits to customers and every member of the company
  • Promotion:Marketing strategy “Customer Experience Happiness”

CORE VALUE

“Wellbeing & Innovate”

Wellbeing

  • Elligence
  • Physical
  • Social
  • Spirtual
  • Environmental
  • Financial
  • Occupational
  • Emotional

Innovate

  • Creative
  • Improvement
  • Flexible improvisation